This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

What Drives Your Market Research Costs?

When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome.  The same is also true when you commission market research or undertake it internally.  Understanding cost drivers means you can feel more confident that when you are commissioning research […]

By |June 7th, 2016|Insight Managment|0 Comments

Building Strong Brand Assets

Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding.  Branding helps consumers identify their products in a crowded market, signify the quality and product experience, and for a few select brands can become a key part of the product in their own right. […]

Creating Motivating Product Claims

Imagine you are on holiday and you need to buy milk.  Nothing fancy; just milk.   After entering a store, you find your way to where the milk is kept.  There are three brands and none of them are familiar.  They also all have a same price for the size you want.  Which would you buy?  […]

By |April 12th, 2016|Brand Strategy, Communication Development|0 Comments

Creating Persuasive Communication

It is a truism of marketing that you need to match your message with your customers’ mindset.  Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication.  So how do we go about understanding a consumer’s mindset in such a way that helps […]

By |April 12th, 2016|Brand Strategy, Communication Development|0 Comments

Uncovering the Right Brand Expression: Building a Brand Positioning

Branding has many functions that go beyond its most basic requirement of identification of a product.  Branding when done well frames what consumers can expect from a product and can become an important part of the proposition itself.  While creating a brand experience independent of the product is not always the goal of marketing, creating […]

Using Market Insights in a Brand Reputation Crises

It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rouge employees, or just finding they are seriously out of steps with the values of the rest of society.  The latest mega-crises with VW using technology to […]

By |October 13th, 2015|Brand Strategy, Communication Development|0 Comments

How Perceptions of Risk Shape Brand Choice

Brand choice is about prediction.  What will the brand deliver? While a brand could deliver many things, rarely is anything certain.  Consumers know this, and where there is uncertainty it is a driver of many of their emotions during and after making a decision.   While a consumer may not always voice their choices in terms of […]

Using Insights to Build a Customer Centric Business

Becoming a customer centric business seems simple enough in principle; keep your customers at the centre of your business decision making.  What that means in practice is something else.  Among the many reasons business fail to become customer centric is that their customer understanding does reflect what drives customer behaviour.  Customer insights, however, provide a […]

Going Mobile with Market Research

Mobile devices are increasingly used to complete surveys that were traditionally completed on personal computer.  In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of adults having a smartphone the proportion using their smartphone to complete a […]

Understanding and Using Consumer Behaviour Rituals in Marketing

When you think of ritual behaviour what comes to mind?  Maybe it is the ancient chants and symbolic behaviour of priests or other religious figures or maybe the quaint traditions of people in some idyllic holiday location.  Chances are you did not think of how you make tea or coffee, or how you may make your […]

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