Research tools to match your objectives and information needs.

We believe that great insights come from great research design and that this design comes from an understanding of how people make decisions and behave. To find these insights we employ a range of field methods in consumer, social and business research. Not relying on a single approach, we are skilled in multi-method approaches that provide the true insight story for effective strategy development.

Qualitative Research Approaches

Working with our network of experienced researchers we can deliver large and small projects nationally and internationally.
Personal interviewing provides the ability to clearly capture specific decision making contexts and depth of understanding. This approach is ideal for highly sensitive information and when depth of understanding is needed.
Uncovering insights during the decision making or consumption process, we employ this approach when context and behaviour is critical.
Access to difficult to reach participants, the ability to tailor questions to individuals and the ability for participants to give considered responses are all benefits of online research groups.
Staff and stakeholder interviews, combined with analysis of industry and internal data sources, our case study approach provides insights into complex organisational decision making.

Quantitative Research Approaches

Surveying and observation methods have undergone significant changes in recent years. We regularly undertake research using online, mobile, personal and telephone surveys as well as passive observation and active observation methods to give robust analysis.
Working with client, industry, government and third party data sources we employ an insights and outcome driven approach to data analytics.
Improvements in technology allow access to technology once only available in research laboratories. We use facial coding to capture emotional reactions to communication and other stimuli, as well as eye tracking technology for understanding what drives attention.
How do customers trade-off different features when making a choice? What are their preferred features and what price will deliver the strongest return? What consumer characteristics are the most predictive of choice? Through choice modelling and conjoint analysis we help clients deliver optimised offers to their market.
Understanding the ROI of marketing, sales and other factors on sales or other customer behaviour is central to business success. We undertake analysis which delivers clear and concise understanding into market dynamics to improve resource allocation.

With an international network of research field-work suppliers we undertake international and multi-country research.

To understand more about how we can help you with product development contact us on