Technology & Commercial
We work with business in the data and communications industry to leverage insights to improve their service and product offering.
Acquiring new customers and retaining profitable customers in an industry characterised by rapid changes in technology and products, requires market research that delivers clear insights that have direct strategy implications. We work with data and telecommunications companies to help them create compelling offers and service that helps them drive brand growth.
What we do in technology & commercial
- Communication development, testing and evaluation;
- Brand positioning and brand health;
- Customer satisfaction, service delivery mapping and improvement;
- Product development and market sizing;
- Market segmentation and source of growth analysis;
- Uncovering drivers of decision making and behaviour change.
Target markets we have worked with
Large enterprise and government;
Franchisees and trade partners;
Market segmentation and source of growth analysis;
Uncovering drivers of decision making and behaviour change.
Case Studies & Insights
How can a technology business use their retail environment to drive customer engagement? By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...read more
As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business. We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...read more