Working with healthcare clients to improve healthcare outcomes for patients and growth for businesses.

Healthcare is a dynamic industry that operates within a changing and complex landscape of competitors, regulators, distributors, and healthcare professionals that impact customer choice and behaviour. Eris Strategy works with healthcare companies and organisations that offer healthcare services, prescription and over-the-counter products, and community health services with market research that delivers evidence based strategies to deliver growth.

What We Do in Healthcare

  • Product pipeline development, market sizing and segmentation
  • Uncovering drivers for customer acquisition and customer attrition
  • Communication development, testing and evaluation
  • Communication claims development and testing
  • Service engagement and service delivery mapping and improvement
  • Expert marketing and stakeholder
  • Brand and category tracking

Target Markets We Have Worked With

  • Patients
  • Consumers: Adult, Elderly and Children
  • Doctors: GP and Specialists
  • Nurses
  • Dentists
  • Pharmacists and Pharmacy Assistance
  • Management and Administration