We work with consumer goods and retailing clients to uncover insights that build brands and grow market share.

Manufacturers and retailers of fast moving and durable consumer goods face ever changing challenges in engaging with consumers and customers. Changes on media usage, integration of online shopping and new entrants entering the market place and continuous pressure to innovate. With experience at each stage of the value chain we help companies uncover insights that have the power to transform their brands.

What We Do in Consumer Goods and Retail

  • Communication development, testing and evaluation
  • Brand positioning and brand health
  • Product development and market sizing
  • Market segmentation and source of growth analysis
  • Uncovering drivers of decision making and behaviour change
  • Packaging design and evaluation
  • Customer satisfaction, service delivery mapping and improvement
  • Trade and stakeholder engagement

Target Markets We Have Worked With

  • Consumers and shoppers in adult and youth markets
  • Trade sales staff
  • Trade partners
  • Internal sales staff