Building Strong Brand Assets

Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding.  Branding helps consumers identify their products in a crowded market, signify the quality and product experience, and for a few select...

Going Mobile with Market Research

Mobile devices are increasingly used to complete surveys that were traditionally completed on personal computer.  In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of...