Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare
How can a consumer goods and healthcare business breath new life into their dying brand? By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development
How can a vocational education provider meet industry needs and provide a pathway that will attract fee-paying students? By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...
Jun 14, 2019 | Case Studies, Education, Product & Offer Development, Social & Government
How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...
Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development
Could a world-class MBA program transfer their success into a new market? Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...
Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Education
How can a university become a preferred partner for R&D and professional education? By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...