eris strategy is a consultancy that creates evidence based strategies for clients seeking growth.  We help our clients with market research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking

Consulting Services

Matching capabilities to client decision needs and context

EXPERIENCE IN DESIGNING SOLUTIONS ACROSS A RANGE OF CLIENT NEEDS

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Industry Experience

Leveraging industry experience in research design and outcomes

EXPERIENCE IN SERVICE AND GOODS SECTORS WITH LEADER AND CHALLENGER BUSINESSES

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Insight + Strategy

Our thinking on uncovering insights and developing strategy

OUR THINKING ON GETTING BETTER INSIGHTS AND STRATEGY

Find out more about our Insights + Strategy Series
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Recent Articles in Our Insight + Strategy Series

  • market research costs

What Drives Your Market Research Costs?

June 7th, 2016|0 Comments

When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome.  The same is also true […]

  • brand assets

Building Strong Brand Assets

May 3rd, 2016|0 Comments

Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding.  Branding helps consumers identify their products in a crowded market, […]

  • product claims

Creating Motivating Product Claims

April 12th, 2016|0 Comments

Imagine you are on holiday and you need to buy milk.  Nothing fancy; just milk.   After entering a store, you find your way to where the milk is kept.  There are […]

  • persuasive communication

Creating Persuasive Communication

April 12th, 2016|0 Comments

It is a truism of marketing that you need to match your message with your customers’ mindset.  Understanding their mindset helps us to understand why a feature is valued and how […]

  • brand expressions

Uncovering the Right Brand Expression: Building a Brand Positioning

October 20th, 2015|0 Comments

Branding has many functions that go beyond its most basic requirement of identification of a product.  Branding when done well frames what consumers can expect from a product and can become […]

  • reputation crises

Using Market Insights in a Brand Reputation Crises

October 13th, 2015|0 Comments

It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rouge employees, or […]