eris strategy is a consultancy that creates evidence based strategies for clients seeking growth. We help our clients with market research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking
Consulting Services
Matching capabilities to client decision needs and contextEXPERIENCE IN DESIGNING SOLUTIONS ACROSS A RANGE OF CLIENT NEEDS
Click to find out more about our Consulting Services ExperienceIndustry Experience
Leveraging industry experience in research design and outcomesEXPERIENCE IN SERVICE AND GOODS SECTORS WITH LEADER AND CHALLENGER BUSINESSES
Click to find out more about our Industry ExperienceInsight + Strategy
Our thinking on uncovering insights and developing strategyOUR THINKING ON GETTING BETTER INSIGHTS AND STRATEGY
Find out more about our Insights + Strategy SeriesRecent Articles in Our Insight + Strategy Series
What Drives Your Market Research Costs?
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true […]
Building Strong Brand Assets
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Branding helps consumers identify their products in a crowded market, […]
Creating Motivating Product Claims
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are […]
Creating Persuasive Communication
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how […]
Uncovering the Right Brand Expression: Building a Brand Positioning
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding when done well frames what consumers can expect from a product and can become […]
Using Market Insights in a Brand Reputation Crises
It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rouge employees, or […]